1. Overview

The Social & Community Executive will be responsible for managing influencer, creator, and 
community collaborations to strengthen Traveloka’s brand visibility and perception. This role plays 
a key part in amplifying marketing campaigns, maintaining brand advocacy, and supporting 
partnership initiatives across various channels.

2. Key Responsibilities

• Identify, evaluate, and maintain long-term relationships with creators, influencers who align with 
  Traveloka’s brand positioning and target audience
• Plan and execute influencer and community activities across key campaigns (1-2 per month), 
  partnership projects, and BAU initiatives to enhance brand visibility, ensure consistent messaging, 
  and meet marketing objectives
• Track, analyze, and optimize campaign performance, providing actionable insights to improve 
  effectiveness and cost efficiency
• Collaborate with internal teams to ensure campaigns are delivered on time, in full (OTIF), and 
  aligned with overall marketing plans
• Stay updated on social trends, competitor activities, and emerging creators to uncover new 
  engagement opportunities
• Monitor online discussions and brand mentions across social platforms to identify opportunities for 
  advocacy and reputation management
• Plan and execute advocacy initiatives to strengthen brand image, foster positive sentiment, and 
  enhance overall brand health
• Handle administrative tasks and paperwork related to social media operations, KOL collaborations, 
  and other assigned activities as needed

3. Job Requirement

• Can do attitude
• Strong understanding of the local influencer and online community ecosystem.
• Understanding of travel industry and passion for travel are a plus
• Willing to travel for work, including accompanying KOL groups for content trips or sponsorship 
  projects
• Excellent communication, negotiation, and partner management skills.
• Detail-oriented, proactive, creative, and a strong team player.
• Good command of English (written and spoken).
• Proficient in major social media platforms (Facebook, TikTok, Instagram, Threads is a plus)
• Data-driven mindset with the ability to analyze campaign performance and report insights.

4.  You’ll thrive in this role if you

• Love working with creators and building meaningful partnerships
• Can balance creative ideas with data-driven execution
• Enjoy managing multiple projects while keeping a sharp eye on detail
• Are curious, proactive, and always on top of what’s trending

5. What We Offer

• A dynamic, young, and creative working environment.
• Opportunities to work directly with top-tier KOLs and major brand partners.
• Clear career development path within Social & Influencer Marketing.
• Competitive compensation and comprehensive employee benefits.

6. Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or 
  related fields.
• 1-2 years of experience in KOL management, influencer marketing, community management, or 
  digital campaigns (experience in travel or lifestyle industries is a plus).