INTERCONTINENTAL PHU QUOC LONG BEACH RESORT - "WHERE ISLAND LUXURY MEETS HEARTFELT CHARM"
InterContinental Phu Quoc Long Beach Resort, owned by Syrena Phu Quoc Land Joint Stock Company, is the world’s premier hotel guest recognition programme, offering the highest airline mileage awards with Global Mileage Rewards Programme and the highest levels of recognition, service and value-added benefits at InterContinental Hotels & Resorts.
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ASSISTANT CONTENT MANAGER
HOW DO I DELIVER THIS POSITION?
Global Etiquette is the description of our Service Style at InterContinental® Hotels and Resorts. In IHG, our Service Style describes how our Brand Promise is brought to life through service by hotel colleagues.
This Service Style is delivered through our Service Behaviours that are expected to show all the time by our colleagues.
• Demonstrate Worldly Understanding: We are culturally aware – always delivering our service through a worldly lens whilst never making assumptions
• Share Insider Wisdom: We are “in the know”. We proactively share our gems of wisdom – our inside knowledge about our destination and culture – so our guests have a richer experience during their stay.
• Perform With Flair: We take pride in the fact that we are experts in what we do and love to demonstrate this expertise to our guests.
• Strive for Perfection: We seek perfection in everything we do for our guests. Always focussed on what’s important to them. Always looking to improve – in every detail.
WHAT’S THE JOB?
As an Assistant Content Manager, you’ll implement content creation (main role), KOLs and partnership support, administration, customer services and other marketing initiatives as directed by PR Manager, Marketing manager and Director of Marketing.
YOUR DAY-TO-DAY
- Content creation:
- Create organic content both Vietnamese and English* for communication, from online & offline collaterals, social content, to press release (Vietnamese) as directed by PR Manager.
- Create paid advertising content & digital media channel content both Vietnamese and English*, on social media, website, EDM, and other advertising channels as directed by Marketing Manager.
- Liaise with Designer & function owner (PR Manager or Marketing Manager) for visuality creation in related content.
* The team already had native English proof-reader to double check on English content, however, English fluency in writing is one of the priority skills required.
- KOLs Welcoming & Hosting Support:
- Liaise with concerned parties to arrange for each KOL visits, from services arrangement, to following up with other departments in terms of KOLs during-stay hosting.
- Liase with concerned parties for the adminstration work related to KOLs hosting
- Customer Care:
- Manage & response guests’ inbox, reviews, feedback, complains on multi-platform (Social media, OTAs, review platforms…); liaise with other department (Sales, Reservations, Operation team) for direct enquiries and guests’ supports.
- Report guest inbox data & highlights on a monthly basis for Marketing Manager to understand guest demand & advertising effectivity.
- Social Listening & Community Management:
- Actively observe social buzz about resort & comp set (both manually & through social listening tool) on all digital channels and acknowledge Marketing team for further actions if any.
- Deliver thoughtful responses of guest feedbacks on post-stay reviews & general reviews on OTAs and owned channels (social media, Google My Business…), within 1 hour (during work-time) or 1 day (during weekend) and maintain >90% review response rate on all owned channels.
- Administration & Report:
- Well organize and manage paperwork process for KOLs hosting, photo/video shooting preparation & photo/video shooting model consent forms, etc.
- Arrange business trip flight tickets & accommodation for Marketing team.
- Support to deliver weekly, monthly, quarterly & yearly report to achieve agreed goals & KPIs.
- Other Responsibilities:
- Support on media & KOLs hosting, photos & video shooting projects.
- Coordinate journalist and KOL familiarizations / visiting journalist programs and site inspections as required.
- Attend Marketing/regional S&M meetings.
- Take part, contribute ideas and assist in all marketing campaigns, marketing activities and marketing initiatives as briefed and assigned by the Director of Marketing and other Marketing leaders.
- Support Marketing leaders to deliver tasks on-time and efficiency.
- Represent the Resort at events where appropriate.
- Be responsible in keeping our property safe and secure, to participate in any hotel activity related to Fire Life safety.
- Be friendly and deliver Hospitality spirit to our guests.
- Look smart – wear your uniform or business clothing with pride.
WHAT YOU CAN LEARN & GAIN
- Learn more about IHG & InterContinental Brand Standards to understand the brand value of Luxury 5-star resort in one of the biggest hotel chains in the world.
- To be trained about Marketing & Business Skillset & Mindset by monthly training courses, conduct by Marketing leaders.
- Regis for IHG MyLearning courses & training plan from InterContinental Phu Quoc.
- Advise & review on Personal Development Plan (PDP) to sharpen & structure your career path as well as personal wellbeing.
- Conduct Quarterly & Yearly check-in with Director of Marketing for performance review & discuss on further development (if applicable).
- Room to growth within IHG properties across Vietnam and around the globe.
- Attend in staff parties, monthly department bonding.
- To be nominated for outstanding contribution, within department or all over resort.
BENEFITS FOR PHU QUOC BASED EMPLOYEE
- Stay in one of the best staff houses in Phu Quoc Island, with complimentary washing machine, badminton yard, billiards table, and complimentary room cleaning services once per every week.
- 4 meals per working day.
- Other benefits to be discussed in interview.
WHAT WE NEED FROM YOU
- Education: Diploma or Vocational Certificate in Marketing, Hotel Management, Business Administration, or related field preferred.
- Service years in the field:
2-year+ related experience or an equivalent combination of education and experience in Marketing, Hospitality, Customer Service field.
- Knowledge and skills:
- Excellent writing skill in both Vietnamese & English
- Understand & have experience in Social Media channels management, Social Media content (organic & paid content) is a plus.
- Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the Company.
- To be thoughtful & organized.
- Problem solving and organizational abilities.
- Proficient in the use of Microsoft Office.
- Language: IELTS (or equivalent certificate): 6.5 or above is preferred.
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THÔNG TIN ỨNG TUYỂN & LIÊN HỆ
- Điền đầy đủ các trường thông tin trong phần Application Form bên dưới.
- Nếu có khúc mắc nào khác, bạn có thể liên hệ qua email: Nhi.vo@ihg.com